CalculatorMasters

Markup Calculator

Calculate selling price, profit, and margin from your cost and target markup percentage.

Your Details

Overview

Use this markup calculator to work out a selling price from your cost price and target markup percentage. It also shows your profit per unit, profit margin, and total revenue and profit for a chosen quantity.

How it works

The calculator starts with your cost price and increases it by your chosen markup percentage to find the selling price. It then subtracts the cost price from the selling price to find profit per unit. Margin is calculated separately as profit divided by selling price, expressed as a percentage. If you enter a quantity, the calculator multiplies the per-unit values to estimate total cost, revenue, and profit.

How to use this calculator

  1. 1Enter your cost price per unit.
  2. 2Add the markup percentage you want to apply.
  3. 3Enter the number of units if you want total figures.
  4. 4Review the calculated selling price, profit per unit, and margin.
  5. 5Use the total revenue and total profit figures for batch pricing.

Example Calculation

Cost price

$80

Markup

25%

Quantity

10

Selling price

$100.00

If your cost price is 80 and you apply a 25% markup, your selling price is 100 per unit. That gives you 20 profit per unit, a 20% margin, total revenue of 1000, and total profit of 200 for 10 units.

Frequently asked questions

What does this markup calculator estimate?

It estimates the selling price, profit per unit, profit margin, total revenue, and total profit based on your cost price, markup percentage, and quantity.

What is the difference between markup and margin?

Markup is the percentage added to cost price to set a selling price. Margin is the percentage of the selling price that is profit.

How do I calculate selling price from markup?

Multiply the cost price by 1 plus the markup percentage divided by 100. For example, a cost of 50 with a 20% markup gives a selling price of 60.

Why is margin lower than markup?

Margin is based on selling price, while markup is based on cost price. Because they use different starting points, margin is usually lower than markup for the same item.

Can I use this calculator for multiple units?

Yes. Enter a quantity to see total revenue and total profit for more than one unit.

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Assumptions and warnings

Assumptions

  • Markup is applied to the cost price, not the selling price.
  • All figures are estimates based on the values you enter.
  • The calculation assumes the same cost and selling price for every unit.
  • Taxes, shipping, discounts, and other overheads are not included unless built into your cost price.