eBay Sell Through Rate Calculator
Calculate your eBay sell-through rate to see what percentage of listed items sold over a chosen period.
Overview
The eBay Sell Through Rate Calculator helps you measure how efficiently your listings turn into sales. Enter the number of items listed, the number sold, your measurement period and, if useful, an average sale price to add revenue context.
How it works
The calculator uses a simple formula: sell-through rate equals items sold divided by items listed, multiplied by 100. It also shows how many items remained unsold, estimates gross revenue by multiplying items sold by average sale price, and calculates your average daily sales pace by dividing sold items by the number of days in the period.
How to use this calculator
- 1Enter the total number of items listed during your chosen period.
- 2Add the number of those items that sold in the same period.
- 3Enter the length of the period in days.
- 4Optional: enter your average sale price to estimate gross revenue.
- 5Review your sell-through rate, unsold items and average daily sales.
Example Calculation
Items listed
120
Items sold
72
Measurement period
30
Average sale price
$29
Sell-through rate
60.0%
If you listed 120 items and sold 72 over 30 days, your sell-through rate would be 60.0%, with 48 unsold items, estimated revenue of 2052.00, and average daily sales of 2.40 items per day.
Frequently asked questions
What does this eBay sell-through rate calculator estimate?
It estimates the percentage of listed items that sold during a chosen period, along with unsold items and optional estimated revenue.
How do you calculate sell-through rate on eBay?
Sell-through rate is calculated by dividing the number of items sold by the number of items listed, then multiplying by 100.
What is a good sell-through rate on eBay?
A good sell-through rate depends on your category, pricing, competition and listing quality. Higher rates generally indicate stronger inventory performance.
Should listed and sold items be from the same period?
Yes. For the most meaningful result, both figures should cover the same time frame.
Does this calculator include eBay fees or returns?
No. It does not include platform fees, refunds, returns, shipping costs or taxes.
Why track average daily sales as well?
Average daily sales can help you understand your sales pace and compare performance across different time periods.
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Assumptions and warnings
Assumptions
- Items sold are measured against the items listed in the same period.
- The average sale price is used only to estimate gross revenue.
- Sell-through rate is calculated as items sold divided by items listed, multiplied by 100.
- Results do not account for returns, cancellations, fees, taxes or shipping costs.
Warnings
- This calculator provides an estimate only and should be used as a simple performance indicator.
- Make sure your listed and sold item counts cover the same period for meaningful results.