eBay Target Profit Calculator
Estimate the eBay selling price you may need to reach your target profit after fees, shipping and item costs.
Overview
The eBay Target Profit Calculator helps you estimate what selling price you may need to list an item for after accounting for item cost, shipping, percentage-based fees, fixed fees and your desired profit. It is useful for checking whether a product is worth listing and for setting a more informed price target.
How it works
The calculator works backward from your desired profit. It adds your item cost, shipping cost, fixed fee and target profit, then adjusts that total to account for percentage-based fees. This gives an estimated sale price that should leave you with the profit you want after fees and costs are deducted.
How to use this calculator
- 1Enter the amount you paid for the item.
- 2Add your expected shipping and packaging cost.
- 3Enter the eBay fee percentage that applies to the sale.
- 4Include any fixed per-order fee and extra processing percentage if relevant.
- 5Set the profit amount you want to keep.
- 6Review the estimated target sale price, total fees and profit margin.
Example Calculation
Item Cost
$20
Shipping Cost
$6
eBay Fee Percentage
13%
Fixed Fee Per Order
$0
Payment Processing Percentage
0%
Target Profit
$15
Target Sale Price
$47.61
With an item cost of $20, shipping cost of $6, a 13.25% fee and a $0.30 fixed fee, you would need to sell for about $47.61 to keep roughly $15.00 in profit.
Frequently asked questions
What does the eBay Target Profit Calculator estimate?
It estimates the sale price you may need to charge to reach a chosen profit after item cost, shipping and selling fees.
Does this calculator include eBay fees?
Yes. You can enter a percentage-based fee and a fixed fee per order to reflect your expected selling costs.
Can I include payment processing costs?
Yes. Use the extra processing percentage field if you want to add another percentage-based cost on top of the main eBay fee.
Does the calculator include taxes or promoted listing fees?
No. It does not automatically include taxes, ad fees, refunds or return-related costs unless you add them into your cost assumptions manually.
Why is my required sale price higher than expected?
Percentage-based fees mean you must earn enough not only to cover your costs and target profit, but also the fees charged on the sale amount itself.
Can I use this for any eBay category?
Yes, but you should enter the fee rate that applies to your item category and selling setup for a more useful estimate.
Explore Related Calculators
Assumptions and warnings
Assumptions
- Results are estimates based on the fee percentages and fixed fee you enter.
- The calculator assumes percentage-based fees apply to the full sale price entered.
- Shipping cost is treated as a seller cost paid by you.
- Taxes, returns, promoted listing fees, and optional upgrades are not included unless added into your inputs manually.
Warnings
- This calculator provides an estimate only and is not financial or tax advice.
- Actual eBay fees can vary by category, account type, location, taxes, and optional selling features.