eBay vs Facebook Marketplace Calculator
Compare estimated profit from selling an item on eBay versus Facebook Marketplace after fees, shipping and ad costs.
Overview
This calculator helps you compare the estimated profit from selling the same item on eBay and Facebook Marketplace. Enter your expected sale price, item cost, shipping cost and typical fees to see which platform may leave you with more money.
How it works
The calculator starts with your expected sale price, then subtracts your item cost, shipping cost and platform-specific selling costs. For eBay, it applies a percentage fee and a fixed fee. For Facebook Marketplace, it applies the fee rate you enter and subtracts any optional ad or boost cost. The result is an estimated profit for each platform, plus the difference between them.
How to use this calculator
- 1Enter the price you expect to sell the item for.
- 2Add your original item cost or inventory cost.
- 3Enter the shipping cost you expect to pay.
- 4Input the eBay fee rate and any fixed eBay fee.
- 5Enter the Facebook Marketplace fee rate and any optional ad spend.
- 6Review the estimated profit for each platform and the difference.
Example Calculation
Sale price
$100
Item cost
$40
Shipping cost
$12
eBay fee rate
13%
eBay fixed fee
$0
Facebook fee rate
5%
Facebook ad or boost cost
$0
Estimated eBay profit
$34.45
With a $100 sale price, $40 item cost and $12 shipping cost, estimated profit is about $34.45 on eBay and $43.00 on Facebook Marketplace, so Facebook Marketplace comes out ahead by about $8.55.
Frequently asked questions
What does this calculator estimate?
It estimates the profit you may keep from selling the same item on eBay and Facebook Marketplace after basic fees and costs.
Does this include taxes?
No. The calculator does not include sales tax, income tax or other tax obligations.
Should I include shipping if the buyer pays for it?
Only include shipping as a seller cost if you expect to cover it yourself. If the buyer pays shipping separately and you do not absorb the cost, enter 0 for shipping cost.
Why is there a fixed fee for eBay?
Some eBay transactions may include a flat fee in addition to a percentage-based final value fee, depending on the listing and payment structure.
Can I use this for local pickup sales?
Yes. If there is no shipping cost, enter 0 for shipping and compare the profits based on fees and ad spend only.
Does Facebook Marketplace always charge the same fee?
No. Fees can vary by selling format, payment method, region or whether the sale is local or shipped, so use the current rate that applies to your listing.
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Assumptions and warnings
Assumptions
- The same sale price, item cost and shipping cost are used for both platforms.
- eBay fees are estimated using a percentage fee plus any fixed fee you enter.
- Facebook Marketplace fees are estimated using the percentage rate you enter plus any optional ad spend.
- Taxes, payment processing differences, returns, refunds and packaging costs are not included unless built into your inputs.
- Results are estimates and actual fees can vary by category, region and listing type.
Warnings
- This calculator provides an estimate only and is not financial, tax or business advice.
- Platform fees, shipping charges and selling policies can change, so check the current terms before listing.