Etsy Average Order Value Calculator
Calculate your Etsy average order value to understand how much customers spend per order and track shop performance.
Overview
The Etsy Average Order Value Calculator helps you measure how much shoppers spend on average per order in your Etsy shop. Enter your total revenue, number of orders, and any refunds or cancellations for a daily, weekly, monthly, quarterly, or yearly period to quickly see your average order value.
How it works
This calculator subtracts refunds and cancellations from total revenue to estimate net revenue. It then divides net revenue by the number of completed orders. The result shows the average amount earned per order during the selected period, which can help you compare performance over time or evaluate pricing and bundle strategies.
How to use this calculator
- 1Enter your total revenue for the period you want to review.
- 2Add the number of completed orders from the same period.
- 3Enter any refunds or cancellations you want to subtract from revenue.
- 4Choose the reporting period for your records.
- 5Review your average order value and net revenue results.
Example Calculation
Total Revenue
$2,500
Number of Orders
100
Refunds and Cancellations
$200
Reporting Period
monthly
Average Order Value
$23.00
If your Etsy shop made $2,500 in revenue from 100 orders and had $200 in refunds in a month, your net revenue would be $2,300 and your average order value would be $23.00.
Frequently asked questions
What does this Etsy Average Order Value Calculator estimate?
It estimates the average amount of revenue earned per order after subtracting refunds or cancellations if you include them.
How do you calculate average order value on Etsy?
Average order value is calculated by dividing net revenue by the number of completed orders for the same period.
Should refunds be included in average order value?
Many sellers prefer to subtract refunds and cancellations so the result better reflects retained revenue per order.
Why is average order value important for an Etsy shop?
It helps you understand customer spending patterns and can support decisions about pricing, bundles, free shipping thresholds, and promotions.
Does average order value show profit?
No. Average order value measures revenue per order, not profit. It does not automatically account for Etsy fees, shipping costs, or product costs.
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Assumptions and warnings
Assumptions
- All figures relate to the same reporting period.
- Average order value is calculated as net revenue divided by total completed orders.
- Refunds and cancellations are deducted from revenue before calculating the result.
- Results are estimates for business tracking and do not include profit or fees unless reflected in your revenue input.