Sales Funnel Cart Abandonment Calculator
Estimate your cart abandonment rate, recovered revenue opportunity, and completed orders based on traffic, add-to-cart activity, checkout starts, and average order value.
Overview
Use this sales funnel cart abandonment calculator to estimate how many shoppers drop off before purchase and how much revenue may be recoverable. Enter your monthly visitors, add-to-cart rate, checkout behavior, average order value, and an estimated recovery rate to see the effect on monthly sales.
How it works
The calculator estimates carts created from your visitor count and add-to-cart rate, then applies your checkout start rate and checkout completion rate to estimate completed orders. Cart abandonment rate is calculated as the share of created carts that do not become completed orders. It then estimates how many abandoned checkouts could be recovered and multiplies those orders by your average order value to show potential extra revenue.
How to use this calculator
- 1Enter your typical monthly visitor count.
- 2Add the percentage of visitors who add items to cart.
- 3Enter the percentage of carts that start checkout.
- 4Enter the percentage of checkout starts that become completed orders.
- 5Add your average order value and estimated recovery rate.
- 6Review your abandonment rate, abandoned checkouts, and potential revenue recovery.
Example Calculation
Monthly visitors
50000
Add to cart rate
8%
Checkout start rate
60%
Checkout completion rate
35%
Average order value
$75
Potential recovery rate
15%
Cart abandonment rate
79.0%
With 50,000 monthly visitors, an 8% add-to-cart rate, 60% of carts starting checkout, and 35% of checkouts completing, the estimated cart abandonment rate is 79.0%. That produces about 1,560 abandoned checkouts per month, with roughly $17,550 in potential recoverable revenue at a 15% recovery rate.
Frequently asked questions
What does this cart abandonment calculator estimate?
It estimates carts created, checkout starts, completed orders, cart abandonment rate, and the revenue you may be able to recover from abandoned checkouts.
How is cart abandonment rate calculated here?
It is calculated as the percentage of created carts that do not become completed orders.
What is the difference between cart abandonment and checkout abandonment?
Cart abandonment refers to shoppers who add items to a cart but do not buy. Checkout abandonment is narrower and refers to shoppers who start checkout but do not complete it.
Why does the calculator ask for checkout start rate?
It helps separate cart behavior from checkout behavior so you can better estimate where shoppers drop off in the funnel.
What is a good recovery rate to use?
A reasonable starting estimate depends on your channel mix and follow-up strategy. Many businesses test different assumptions, such as 5% to 20%, to model best- and worst-case scenarios.
Does this calculator include refunds or discounts?
No. It uses your average order value as entered and does not adjust for refunds, cancellations, taxes, shipping, or discounts unless you build those into your input.
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Assumptions and warnings
Assumptions
- Results are monthly estimates based on the rates and order value you enter.
- Cart abandonment is calculated from carts created versus completed orders.
- Recovery rate applies only to abandoned checkouts, not all abandoned carts.
- Average order value is assumed to stay the same for current and recovered orders.
Warnings
- This calculator provides an estimate only and should be used for planning rather than exact forecasting.
- Actual abandonment and recovery results can vary due to traffic quality, device mix, pricing, shipping costs, and checkout experience.