Sales Funnel Monthly Recurring Revenue Calculator
Estimate how much monthly recurring revenue your sales funnel can generate from traffic, conversion rates, pricing and churn.
Overview
Use this Sales Funnel Monthly Recurring Revenue Calculator to estimate how many paying customers your funnel can generate each month and how that can translate into recurring revenue. Enter your monthly visitors, funnel conversion rates, average subscription price and churn rate to get a quick MRR estimate.
How it works
The calculator moves users through each stage of the funnel: visitors become leads, leads become trials, and trials become paying customers. New paying customers are multiplied by your average monthly price to estimate gross new MRR. A steady-state MRR estimate is also calculated by assuming the same number of new customers arrive each month while a fixed percentage of existing customers churn.
How to use this calculator
- 1Enter your monthly visitor count.
- 2Add the percentage of visitors who become leads.
- 3Enter the percentage of leads who start a trial or demo.
- 4Add the percentage of trial users who convert to paid customers.
- 5Enter your average monthly subscription price and churn rate.
- 6Review your estimated new customers, gross new MRR and steady-state MRR.
Example Calculation
Monthly visitors
10000
Visitor to lead conversion rate
20%
Lead to trial conversion rate
25%
Trial to paid conversion rate
30%
Average monthly price per customer
$49
Monthly churn rate
5%
New paying customers per month
150
With 10000 monthly visitors, a 20% lead rate, 25% trial rate and 30% paid conversion rate, the funnel produces about 150 new paying customers per month. At $49 per customer, that is about $7350 in gross new MRR, with a simple steady-state MRR estimate of about $147000 if churn stays at 5%.
Frequently asked questions
What does this calculator estimate?
It estimates how many paying subscribers your funnel may add each month and how much monthly recurring revenue that can produce.
What is gross new MRR?
Gross new MRR is the recurring revenue added from new paying customers in a month before subtracting lost revenue from churn.
What is steady-state MRR?
Steady-state MRR is a simplified long-run estimate of recurring revenue when new customer additions and churn remain consistent over time.
Does this calculator include expansion revenue or downgrades?
No. It uses a simple model based on new customers, average monthly price and churn, so it does not include upsells, downgrades or reactivations unless you reflect them in your inputs.
Can I use this for SaaS or membership businesses?
Yes. It works well for subscription businesses where customers pay a recurring monthly fee and move through a measurable funnel.
Why is churn important in an MRR estimate?
Churn affects how much recurring revenue you keep. Even strong customer acquisition may not lead to lasting MRR if cancellations are high.
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Assumptions and warnings
Assumptions
- Results are estimates based on a simple linear funnel and constant monthly performance.
- The average monthly price is assumed to be the same for all paying customers.
- Churn is applied as a monthly percentage of paying customers and is assumed to remain stable.
- The steady-state estimate assumes acquisition and churn stay consistent over time and excludes expansion revenue, discounts and failed payments.
Warnings
- This calculator provides an estimate only and is not financial advice.
- Actual MRR can vary due to pricing changes, annual plans, refunds, downgrades and customer behavior.