Sales Funnel Order Bump Calculator
Estimate how an order bump can increase average order value, revenue and conversion efficiency in your sales funnel.
Overview
A sales funnel order bump calculator helps you estimate how much extra revenue a checkout add-on could generate. Enter your monthly visitors, base conversion rate, main product price, order bump price, bump take rate and funnel cost to see the effect on revenue, average order value and ROI.
How it works
The calculator first estimates how many visitors buy your main offer using your conversion rate. It then estimates how many of those buyers also accept the order bump using the bump take rate. Main-offer revenue and bump revenue are added together to give total revenue. It also estimates average order value, revenue lift and ROI based on your monthly funnel cost.
How to use this calculator
- 1Enter your monthly funnel visitors.
- 2Add your current base conversion rate for the main offer.
- 3Enter the price of your main product.
- 4Enter the price of the order bump.
- 5Add the expected percentage of buyers who will accept the bump.
- 6Review the estimated revenue, average order value and ROI.
Example Calculation
Monthly visitors
10000
Base conversion rate
3%
Main product price
$49
Order bump price
$19
Order bump take rate
25%
Monthly funnel cost
$2,000
Total revenue with order bump
$16,125.00
With 10000 visitors, a 3% conversion rate, a $49 main offer and a $19 order bump accepted by 25% of buyers, estimated monthly revenue is about $16125. The order bump adds about $1425 in extra revenue and lifts average order value to about $53.75.
Frequently asked questions
What does this calculator estimate?
It estimates how an order bump can affect monthly revenue, average order value, revenue lift and ROI in a sales funnel.
What is an order bump?
An order bump is a low-priced add-on offered during checkout that customers can add to their order with a simple click.
Does the calculator assume my conversion rate changes after adding a bump?
No. It assumes your base conversion rate for the main offer stays the same and only adds revenue from customers who accept the bump.
What is a good order bump take rate?
Take rates vary by niche, price point and offer quality, but many businesses test different bumps to improve acceptance without hurting checkout completion.
Is revenue the same as profit?
No. Revenue is total sales before expenses such as advertising, software, refunds, payment fees and taxes.
Can I use this for ecommerce or digital products?
Yes. The calculator works for any funnel where you have a main offer and an optional checkout add-on.
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Assumptions and warnings
Assumptions
- The base conversion rate is assumed to stay the same after adding the order bump.
- The order bump take rate applies only to customers who buy the main product.
- Revenue is estimated from gross sales and does not account for refunds, chargebacks or taxes.
- Monthly funnel cost is treated as a single total cost for the period entered.
- Results are estimates and actual funnel performance may vary based on traffic quality, offer fit and checkout design.
Warnings
- This calculator provides an estimate only and is not financial or business advice.
- Small changes in conversion rate or take rate can have a large effect on projected revenue.