Sales Funnel Proposal Acceptance Rate Calculator
Calculate your proposal acceptance rate and estimate accepted proposals, revenue, and lost opportunity from your sales funnel.
Overview
The Sales Funnel Proposal Acceptance Rate Calculator helps you measure how many proposals turn into accepted deals and what that means for revenue. Enter your proposal volume, accepted count, average deal value, target acceptance rate, and lead-to-proposal rate to review key sales funnel metrics quickly.
How it works
The calculator divides accepted proposals by total proposals sent to find your acceptance rate. It then multiplies accepted proposals by average deal value to estimate won revenue. It also compares your current results with a target acceptance rate and estimates the revenue difference, while using your lead-to-proposal rate to approximate how many leads are needed to generate the current proposal volume.
How to use this calculator
- 1Enter the number of proposals sent in your chosen period.
- 2Add how many proposals were accepted.
- 3Enter the average value of each accepted deal.
- 4Set a target acceptance rate to compare current performance with your goal.
- 5Add your lead-to-proposal rate to estimate top-of-funnel lead needs.
- 6Review your acceptance rate, won revenue, and missed revenue opportunity.
Example Calculation
Proposals Sent
40
Proposals Accepted
12
Average Deal Value
$5,000
Target Acceptance Rate
40%
Lead to Proposal Rate
30%
Proposal Acceptance Rate
30.0%
If you send 40 proposals and 12 are accepted, your acceptance rate is 30.0%. At an average deal value of 5000, that produces estimated won revenue of 60000. With a 40% target acceptance rate, you would need about 4 more accepted proposals to reach the goal.
Frequently asked questions
What does this calculator estimate?
It estimates your proposal acceptance rate, revenue from accepted proposals, missed revenue opportunity, and how far you are from a target close rate.
How do I calculate proposal acceptance rate?
Divide accepted proposals by total proposals sent, then multiply by 100 to express the result as a percentage.
What period should I use?
Use any consistent period such as a week, month, quarter, or year. Just make sure all inputs cover the same timeframe.
What is a good proposal acceptance rate?
A good rate depends on your industry, pricing, lead quality, and sales process. This calculator is most useful for tracking your own trend over time.
Why include average deal value?
Average deal value helps translate your acceptance rate into estimated revenue so you can see the financial impact of stronger or weaker conversion.
What does lost revenue opportunity mean here?
It is the estimated revenue difference between all proposals being accepted and only the proposals you actually won. It is a simple directional metric, not a guarantee of recoverable revenue.
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Assumptions and warnings
Assumptions
- Results are based on the proposal and acceptance counts you enter.
- Average deal value is assumed to be consistent across accepted proposals.
- Lead-to-proposal rate is treated as a simple average for the selected period.
- Revenue estimates do not include taxes, refunds, discounts, financing costs, or delivery costs.
- This calculator provides general business estimates rather than a complete sales performance analysis.
Warnings
- This calculator provides an estimate only and should not be the sole basis for business decisions.
- Make sure accepted proposals do not exceed proposals sent, or your results will not be meaningful.