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Pinterest Engagement Rate Calculator

Calculate your Pinterest engagement rate based on impressions, saves, pin clicks and outbound clicks.

Your Details

Overview

Use this Pinterest Engagement Rate Calculator to estimate how actively people interact with your pins. Enter your impressions along with saves, pin clicks, outbound clicks and closeups to see your overall engagement rate and supporting metrics.

How it works

The calculator adds together the selected Pinterest interactions to get total engagements. It then divides total engagements by impressions and multiplies by 100 to show the engagement rate as a percentage. It also shows separate save and click rates so you can better understand how users are interacting with your content.

How to use this calculator

  1. 1Enter the total number of impressions for your pin or reporting period.
  2. 2Add the number of saves recorded in Pinterest analytics.
  3. 3Enter your pin clicks and outbound clicks.
  4. 4Include closeups if you want them counted as engagements.
  5. 5Review your engagement rate, total engagements and supporting rates.

Example Calculation

Impressions

10000

Saves

250

Pin Clicks

180

Outbound Clicks

90

Closeups

120

Engagement Rate

6.40%

With 10,000 impressions, 250 saves, 180 pin clicks, 90 outbound clicks and 120 closeups, the total engagements are 640 and the engagement rate is 6.40%.

Frequently asked questions

What does this Pinterest engagement rate calculator estimate?

It estimates your engagement rate by comparing total interactions on a pin to the number of impressions.

How is Pinterest engagement rate calculated?

A common approach is total engagements divided by impressions, multiplied by 100. In this calculator, engagements include saves, pin clicks, outbound clicks and closeups.

Do closeups count as engagement on Pinterest?

Many users include closeups as an engagement because they show interest in the pin. Reporting practices can vary, so use the same method when comparing results over time.

What is a good Pinterest engagement rate?

A good rate depends on your niche, audience size, content type and goals. It is usually more useful to compare your own pins over time than to rely on a single benchmark.

Should I use impressions or followers as the base?

This calculator uses impressions because Pinterest content is often discovered beyond your followers, making impression-based engagement a practical measure.

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Assumptions and warnings

Assumptions

  • The calculator uses impressions as the base for engagement rate.
  • Total engagements are calculated as saves, pin clicks, outbound clicks and closeups.
  • Results are only as accurate as the Pinterest analytics data you enter.
  • This is a general performance estimate and does not account for campaign goals or audience quality.