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Social Media Video Completion Rate Calculator

Calculate your video completion rate and related viewer metrics using total video views, completed views and average watch time.

Your Details

Overview

This social media video completion rate calculator helps you estimate how many viewers watched your video to the end. Enter your total views, completed views, video length and average watch time to quickly assess retention and compare your performance with a benchmark.

How it works

The calculator divides completed views by total views to find the completion rate as a percentage. It also compares average watch time with the full video length to estimate the average percent watched, and subtracts completed views from total views to show how many viewers dropped off before the end. If you enter a benchmark, the calculator shows the gap between your result and that target.

How to use this calculator

  1. 1Enter the total number of video views.
  2. 2Add the number of completed views.
  3. 3Enter the full video length in seconds.
  4. 4Type in the average watch time per view.
  5. 5Review the completion rate, average percent watched and drop-off views.

Example Calculation

Total video views

10000

Completed views

3200

Video length

30

Average watch time

18

Benchmark completion rate

30%

Video completion rate

32.0%

With 10,000 views and 3,200 completed views on a 30-second video, the completion rate is 32.0%. Average watch time of 18 seconds means viewers watched about 60.0% on average, and the video is 2.0 percentage points above the 30% benchmark.

Frequently asked questions

What does this calculator estimate?

It estimates your video completion rate, average percent watched, drop-off views and the difference from a benchmark completion rate.

How do I calculate video completion rate?

Divide completed views by total views, then multiply by 100 to get the percentage of viewers who reached the end.

What counts as a completed view?

A completed view usually means a viewer watched 100% of the video, but the exact definition can vary by platform.

Why is average percent watched different from completion rate?

Completion rate measures how many viewers finished the video, while average percent watched shows how much of the video the average viewer watched overall.

Can I use this for any social media platform?

Yes, as long as you have total views, completed views and watch time metrics from the platform's analytics.

Why might platform numbers not match this calculator exactly?

Platforms may define views, completed views or watch time differently, and some may filter invalid traffic or count repeats in different ways.

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Assumptions and warnings

Assumptions

  • Total views and completed views are measured over the same reporting period.
  • A completed view means a viewer watched 100% of the video.
  • Average watch time is entered in seconds and compared directly with the full video length.
  • Results depend on the accuracy of reporting from your platform analytics.