A/B Testing Gaming Frame Rate (Monthly) Calculator FAQ
Answers to common questions about estimating FPS experiment conversion lift, monthly value, assumptions, and results.
This FAQ explains what the gaming frame-rate calculator estimates, how its inputs work, and where projected monthly results may differ from observed experiment outcomes.
General calculator questions
Understand the purpose and scope of the monthly impact estimate.
What does the gaming frame rate A/B testing calculator estimate?
It estimates the expected monthly change in conversions and conversion value when part of an eligible player audience receives a higher-FPS experience.
What counts as a conversion in this calculator?
A conversion is the outcome you choose to measure, such as a purchase, subscription, registration, or another consistently defined player action.
Can this calculator be used before an experiment starts?
Yes. It can be used for scenario planning with an assumed uplift before results are available.
Can it be used after an experiment starts?
Yes. You can enter an observed or updated uplift estimate, but the calculator itself does not evaluate statistical reliability.
Inputs and formula
Learn how FPS, traffic allocation, conversion rates, and value are used.
How is frame rate increase calculated?
It is test frame rate minus control frame rate. For example, testing 60 FPS against 30 FPS is a 30 FPS increase.
What is test traffic allocation?
It is the percentage of monthly eligible players assigned to the higher-frame-rate variant. The remaining players are modeled in control.
What is a relative conversion uplift?
It is the proportional change from the control rate. A 10% relative uplift on a 4% control rate gives a projected test rate of 4.4%.
How is incremental monthly value calculated?
The calculator multiplies estimated incremental monthly conversions by the value per conversion you enter.
Can I enter a negative uplift?
Yes. A negative value models a scenario in which the test experience is expected to reduce conversion.
Accuracy and interpretation
Use the estimate with appropriate caution.
Does a higher frame rate always improve conversion?
No. Player response can differ by hardware, genre, gameplay, network quality, audience segment, and the conversion being measured.
Does the calculator determine statistical significance?
No. Significance requires observed outcomes, group sample sizes, and an appropriate experiment analysis method.
Why might actual monthly results differ from the estimate?
Traffic mix, seasonality, promotions, concurrent releases, technical performance, and differences in player behavior can change actual results.
Is the result a revenue forecast?
It is an estimate of incremental conversion value based on the value input. It is not a complete revenue forecast or financial projection.
Using results
Interpret outputs in the context of your experiment design.
Why does more test traffic increase estimated lift?
More eligible players receive the assumed test conversion rate, so a positive or negative assumed effect applies to more people.
Should I use all monthly active players as eligible players?
Use the number of players who can realistically be exposed to the experiment and measured for the chosen conversion during the month.
Can value per conversion be an internal metric instead of revenue?
Yes. It can represent a consistent internal estimated value, provided it is appropriate for the conversion event being modeled.
What does projected monthly conversions include?
It includes expected conversions from both the control group and the higher-frame-rate test group during the modeled month.
What does the gaming frame rate A/B testing calculator estimate?
It estimates the expected monthly change in conversions and conversion value when part of an eligible player audience receives a higher-FPS experience.
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