eBay Average Order Value Calculator
Calculate your eBay average order value from total sales and number of orders, and see how fees and returns can affect the result.
Overview
The eBay Average Order Value Calculator helps you measure how much revenue you earn per order over a selected period. Enter your total sales, number of orders, and optionally adjust for returns and eBay fees to compare gross and adjusted order value.
How it works
Average order value is calculated by dividing total sales revenue by the number of orders. The calculator also shows an adjusted version by subtracting returns and eBay fees from sales first, then dividing the remaining revenue by the same order count. This gives you a simple way to compare top-line order value with a more conservative per-order figure.
How to use this calculator
- 1Enter your total sales revenue for the period.
- 2Add the total number of completed orders.
- 3Enter any returns or refunds value for the same period.
- 4Enter your total eBay fees if you want an adjusted figure.
- 5Choose the reporting period and review the gross and adjusted average order value.
Example Calculation
Total sales revenue
$5,000
Number of orders
125
Returns and refunds value
$250
eBay fees
$650
Reporting period
monthly
Gross average order value
$40.00
With $5,000 in sales across 125 orders, the gross average order value is $40.00. After $250 in returns and $650 in eBay fees, adjusted average order value is $32.80.
Frequently asked questions
What does the eBay Average Order Value Calculator estimate?
It estimates the average revenue earned per order based on your total sales and order count, with optional adjustments for returns and eBay fees.
How do I calculate average order value on eBay?
Divide your total sales revenue by the number of completed orders in the same period. This calculator does that automatically and can also show an adjusted figure.
Should I include shipping in total sales?
Use the same method consistently. If your reports include shipping in revenue, your average order value will reflect that. If you want product-only order value, exclude shipping from total sales.
Why is adjusted average order value lower than gross average order value?
Adjusted average order value subtracts returns and eBay fees before dividing by orders, so it usually produces a lower figure than gross average order value.
Can I use this calculator for weekly or yearly analysis?
Yes. As long as your sales, orders, returns, and fee figures all cover the same period, the calculation works for weekly, monthly, quarterly, or yearly reporting.
Is average order value the same as profit per order?
No. Average order value measures revenue per order. Profit per order would also need product costs, shipping costs, advertising, packaging, and other expenses.
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Assumptions and warnings
Assumptions
- All figures relate to the same reporting period.
- Orders entered are completed orders and exclude canceled transactions where possible.
- Returns and fee figures are treated as period totals and may not match the exact orders in the sales total.
- Results are estimates intended for performance tracking rather than accounting records.
Warnings
- This calculator provides an estimate only and is not accounting, tax, or financial advice.
- Marketplace fees, taxes, shipping charges, and refunds may be recorded differently in your reports.