eBay Revenue Goal Calculator
Estimate how many items you need to sell on eBay to reach a target revenue after fees, shipping costs and average selling price.
Overview
The eBay Revenue Goal Calculator helps you estimate how many items you may need to sell to reach a target revenue goal. Enter your target amount, average sale price, fee rates and typical per-item costs to see the sales volume and gross sales required.
How it works
This calculator starts with your average sale price and subtracts percentage-based fees, shipping costs and other per-item costs to estimate net revenue per item. It then divides your target revenue by that net amount to estimate how many items you need to sell, rounding up to the next whole item. It also shows the gross sales, total fees and total costs associated with that sales volume.
How to use this calculator
- 1Enter your target revenue goal.
- 2Add your average selling price per item.
- 3Enter your average eBay fee percentage.
- 4Add any payment processing fee percentage.
- 5Include average shipping and other per-item costs.
- 6Review the estimated items needed and gross sales required.
Example Calculation
Revenue goal
$5,000
Average sale price per item
$50
eBay fee rate
13%
Payment processing fee rate
3%
Shipping cost per item
$8
Other cost per item
$5
Items needed to sell
173 items
With a $5,000 revenue goal, a $50 average sale price, 16.15% combined fees, $8 shipping cost and $5 other cost per item, you would need to sell about 174 items. Gross sales would be about $8,700.
Frequently asked questions
What does this eBay Revenue Goal Calculator estimate?
It estimates how many items you may need to sell on eBay to reach a target revenue amount after average fees and per-item costs.
Does this calculator include eBay fees?
Yes. You can enter an average eBay fee percentage and a separate payment processing fee percentage to estimate their impact.
Should I use revenue or profit as my goal?
This calculator is best used when you want to estimate net revenue kept after average selling costs. If you want a stricter profit target, include all relevant per-item costs in your inputs.
What costs should I include in other cost per item?
You can include packaging, handling, inventory cost allocations or other average costs tied to each sale.
Why does the number of items round up?
Because you cannot sell a fraction of an item, the calculator rounds up to the next whole sale needed to meet your goal.
Will my actual results match this estimate?
Not exactly. Actual results can differ due to varying item prices, fee structures, returns, refunds, promotions and shipping changes.
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Assumptions and warnings
Assumptions
- Results are estimates based on average sale price, fee rates and per-item costs.
- The calculator assumes each item sells at roughly the same average price.
- Percentage fees are applied to the average sale price entered.
- Taxes, refunds, returns, promoted listing charges and fixed account fees are not included unless built into your averages.
Warnings
- This calculator provides an estimate only and is not financial or business advice.
- Actual eBay fees and selling results can vary by category, listing type, refunds, returns and shipping method.