Etsy Daily Sales Target Calculator
Estimate how many Etsy sales you need per day to reach your monthly revenue or profit goal based on average order value and costs.
Overview
The Etsy Daily Sales Target Calculator helps you estimate how many orders you need each day to hit a monthly revenue or profit goal. Enter your monthly target, average order value, expected selling days, and if needed your average cost per order and Etsy fee rate.
How it works
For a revenue goal, the calculator divides your monthly target by your average order value to estimate how many orders you need, then divides that by your selling days to get a daily target. For a profit goal, it first estimates profit per order by subtracting Etsy fees and direct costs from the average order value, then calculates how many orders are needed to reach the profit target.
How to use this calculator
- 1Choose whether you want to target monthly revenue or monthly profit.
- 2Enter your monthly goal amount.
- 3Add your average order value.
- 4If using a profit goal, enter your average cost per order and estimated Etsy fee rate.
- 5Enter the number of selling days in the month.
- 6Review your estimated daily and monthly sales targets.
Example Calculation
Goal type
profit
Monthly goal
$3,000
Average order value
$35
Cost per order
$12
Etsy fee rate
10%
Selling days per month
30
Daily sales target
>2.86 orders/day
If your goal is $3,000 in monthly profit, your average order value is $35, your direct cost is $12, and Etsy-related fees are 9.5%, you would need about 5.1 orders per day, or roughly 153 orders in the month.
Frequently asked questions
What does this Etsy Daily Sales Target Calculator estimate?
It estimates how many Etsy orders you may need per day and per month to reach a chosen revenue or profit goal.
Should I use revenue goal or profit goal?
Use revenue goal if you want to track top-line sales. Use profit goal if you want a more realistic target after fees and direct costs.
What should I include in cost per order?
Include average direct costs such as materials, packaging, and fulfillment costs for each order. Fixed monthly expenses are usually not included unless you spread them into your average cost.
What fee rate should I enter for Etsy?
Use your best estimate of total Etsy-related percentage fees for each order, such as transaction and payment processing fees if you want them reflected.
Does this calculator include refunds or cancelled orders?
No. It assumes completed sales at your average order value, so real-world results may differ if refunds, cancellations, or discounts are common.
Can this help with seasonal Etsy planning?
Yes. You can change the selling days, goal amount, average order value, or costs to model slower or busier months.
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Assumptions and warnings
Assumptions
- Results are estimates based on the values you enter for average order value, costs, fees, and selling days.
- Profit calculations assume your fee rate is applied as a percentage of each order value.
- Direct costs are treated as a flat average cost per order.
- This calculator does not include refunds, cancellations, offsite ads, taxes, or fixed monthly business expenses unless you include them in your figures.
Warnings
- This calculator provides an estimate only and is not financial advice.
- Actual Etsy fees, conversion rates, and profit margins can vary by listing, order value, and location.