Etsy Promoted Listing Profit Calculator
Estimate profit, margin and return from an Etsy promoted listing using sale price, costs, ad spend and conversion inputs.
Overview
This calculator helps Etsy sellers estimate whether a promoted listing may be profitable. Enter your average sale price, product cost, Etsy fee rate, daily ad spend, cost per click, conversion rate and campaign length to project orders, revenue, profit and ad efficiency.
How it works
The calculator estimates clicks by dividing daily ad spend by average cost per click. It then estimates orders using your conversion rate, multiplies those orders by your sale price to estimate revenue, and subtracts product costs, Etsy fees and ad spend to estimate net profit. Profit margin is calculated as net profit divided by revenue, and ROAS is calculated as revenue divided by ad spend.
How to use this calculator
- 1Enter the average sale price for one order.
- 2Add your direct product cost per order.
- 3Enter your estimated total Etsy fee percentage.
- 4Input your daily ad spend and average cost per click.
- 5Add your expected conversion rate from ad click to order.
- 6Choose the number of days and review the projected profit, margin and ROAS.
Example Calculation
Sale price per order
$35
Product cost per order
$12
Total Etsy fee rate
10%
Daily ad spend
$10
Average cost per click
$0
Ad conversion rate
3%
Campaign length
30
Estimated net profit
$290.25
With a $35 sale price, $12 product cost, 9.5% Etsy fee rate, $10 daily ad spend, $0.25 cost per click and a 2.5% conversion rate over 30 days, the campaign would project about 30 orders, around $1050 in revenue and roughly $97.50 in net profit.
Frequently asked questions
What does this Etsy promoted listing calculator estimate?
It estimates ad-driven orders, revenue, net profit, profit margin and return on ad spend based on your pricing, fees, costs and advertising assumptions.
Does this calculator include Etsy fees?
Yes. It includes a user-entered total Etsy fee percentage so you can estimate transaction and payment-related fees as part of each sale.
What costs should I include in product cost?
Include direct per-order costs such as materials, packaging and production. You can also add shipping cost if you cover it and want it reflected in profit.
What is a good ROAS for Etsy ads?
A good ROAS depends on your margins. Higher-margin products can stay profitable at lower ROAS, while lower-margin products usually need stronger returns.
Why can profit be low even when revenue looks high?
Revenue does not account for product cost, Etsy fees and advertising spend. A listing can generate sales but still produce limited profit if costs are too high.
Can I use this for multiple listings?
Yes, if you enter blended averages for sale price, product cost, fee rate, click cost and conversion rate across the listings you want to assess.
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Assumptions and warnings
Assumptions
- Results are estimates based on average sale price, costs, fees and conversion rate entered by the user.
- The calculator assumes ad spend, click cost and conversion rate stay consistent throughout the selected period.
- Only direct product cost, Etsy fee percentage and ad spend are included in the estimate.
- Shipping overages, refunds, discounts, taxes and overhead costs are not included unless built into your inputs.
Warnings
- This calculator provides an estimate only and is not financial advice.
- Actual Etsy advertising results can vary significantly based on listing quality, competition, seasonality and customer behavior.