Etsy Selling Price Calculator
Estimate a profitable Etsy selling price based on your product cost, Etsy fees, shipping charges and desired profit margin.
Overview
Use this Etsy Selling Price Calculator to estimate what to charge for an item after factoring in product cost, shipping cost, listing fees, payment fees and your target profit margin. It can help you set a price that better covers your costs instead of guessing.
How it works
The calculator works backward from your target margin. First, it adds your fixed costs such as product cost, shipping cost, listing fee and fixed processing fee. Then it accounts for percentage-based fees on the order total. Using those amounts, it estimates the total revenue needed to leave your chosen margin and subtracts any shipping charged to the customer to give a recommended item price.
How to use this calculator
- 1Enter your product cost per item.
- 2Add your shipping cost and the amount you charge the customer for shipping.
- 3Enter your listing fee, transaction fee rate and payment processing charges.
- 4Set your target profit margin.
- 5Review the recommended selling price, estimated fees and profit.
Example Calculation
Product Cost
$15
Shipping Cost
$5
Shipping Charged to Customer
$5
Listing Fee
$0
Transaction Fee Rate
7%
Payment Processing Rate
3%
Payment Processing Fixed Fee
$0
Target Profit Margin
20%
Recommended Selling Price
$23.80
For an item that costs 15.00 to make, with 4.50 shipping cost, 4.50 charged for shipping and the listed fees, the recommended selling price is about 22.95. That gives an estimated net profit of about 4.59 per sale, or roughly a 20% margin.
Frequently asked questions
What does this Etsy Selling Price Calculator estimate?
It estimates a selling price for your Etsy item based on your product cost, shipping cost, Etsy-related fees and target profit margin.
Does the calculator include shipping in the fee calculation?
Yes. It assumes the percentage-based fees apply to the full order amount, including any shipping charged to the buyer.
Should I enter free shipping as zero?
Yes. If you offer free shipping, enter 0 for shipping charged to customer and include your actual shipping cost in the shipping cost field.
Does this include Etsy ads or offsite ad fees?
No. Those fees are not included by default. If you want to allow for them, add them into your product cost or adjust your target margin.
Why is the recommended price higher than my material cost plus profit?
Because fees are often charged as a percentage of the order total, your price needs to cover both your costs and those percentage-based deductions.
Can I use this for digital products?
Yes. For digital items, you can enter zero shipping cost and zero shipping charged if they do not apply.
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Assumptions and warnings
Assumptions
- Results are estimates based on the fees and costs you enter.
- The calculation assumes percentage fees apply to the order amount including any shipping charged to the buyer.
- Sales tax, VAT, currency conversion fees, advertising fees and offsite ad fees are not included unless added into your costs manually.
- Your target profit margin is treated as a percentage of the item selling price, not the full order total.
Warnings
- This calculator provides an estimate only and is not financial or tax advice.
- Marketplace fees and payment processing charges can change, so check current Etsy and payment provider rates before pricing your items.