Etsy Target Profit Calculator
Estimate the Etsy sale price you may need to reach your target profit after product costs, fees and shipping charges.
Overview
The Etsy Target Profit Calculator helps you estimate what price to charge for a product based on your target profit, product cost, shipping cost, fees and any shipping amount paid by the customer. It is useful for testing pricing before you list or update an item.
How it works
The calculator works backward from your desired profit. It adds your target profit, product cost, shipping cost and fixed fee to find the revenue you need before percentage fees. It then divides that amount by one minus the fee rate to estimate the total order revenue required. If you charge shipping separately, that shipping revenue is subtracted to show the item price needed.
How to use this calculator
- 1Enter the profit you want to make on each sale.
- 2Add your direct product cost per item.
- 3Enter the shipping cost you pay to fulfill the order.
- 4Input your estimated Etsy percentage fee and any flat fee per order.
- 5Add the shipping amount charged to the customer, if any.
- 6Review the required item price and estimated fees.
Example Calculation
Target Profit per Sale
$15
Product Cost
$12
Shipping Cost You Pay
$5
Etsy Fee Percentage
10%
Fixed Fee per Order
$0
Shipping Charged to Customer
$4
Required Item Price
$31.86
With a target profit of 15, product cost of 12, shipping cost of 5, a 9.5% fee and a 0.45 fixed fee, you would need total order revenue of about 35.86. If you charge 4 for shipping, the item price would be about 31.86.
Frequently asked questions
What does this Etsy Target Profit Calculator estimate?
It estimates the sale price you may need so that, after fees and direct costs, you keep your chosen profit per order.
Should I include Etsy listing fees in the fixed fee field?
Yes. If you want a more complete estimate, include listing fees and any other flat per-order charges in the fixed fee input.
Do Etsy fees apply to shipping too?
They often can, depending on the fee type and your setup. This calculator assumes the percentage fee applies to total order revenue, including shipping charged to the customer.
Does this calculator include taxes or VAT?
No. It is best used as a pre-tax pricing estimate unless you manually include tax-related costs in your inputs.
Can I use this for free shipping listings?
Yes. Set shipping charged to customer to 0, and the calculator will show the item price needed to cover shipping and still reach your target profit.
Why is my required item price higher than expected?
A higher price can result from low margins, high shipping costs, fixed fees or percentage fees applied to the full order revenue.
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Assumptions and warnings
Assumptions
- Percentage fees are applied to the total order revenue entered in this calculator.
- Product cost and shipping cost are treated as direct costs per sale.
- Fixed fees are assumed to be charged once per order.
- Results are estimates and do not include taxes, ads, refunds or offsite marketing charges unless you add them into your inputs.
Warnings
- This calculator provides an estimate only and is not financial advice.
- Actual Etsy fees and selling costs may vary by country, payment method, tax treatment and shop settings.