Sales Funnel Abandoned Cart Email Calculator
Estimate how much revenue your abandoned cart email sequence could recover based on cart volume, order value, open rate, click rate and conversion rate.
Overview
This calculator estimates how much revenue an abandoned cart email sequence could recover each month. Enter your monthly abandoned cart volume, average order value, expected open rate, click-through rate, conversion rate and the number of emails in your sequence to see the potential impact.
How it works
The calculator multiplies your abandoned cart volume by the number of emails in the sequence to estimate total emails sent. It then applies your click-through rate to estimate monthly clicks, and your recovery conversion rate to estimate how many of those clicks become completed orders. Recovered revenue is calculated by multiplying recovered orders by average order value. The recovery rate compares recovered orders with total abandoned carts.
How to use this calculator
- 1Enter the number of abandoned carts you typically get each month.
- 2Add your average order value.
- 3Enter your expected email open rate.
- 4Enter your click-through rate and recovery conversion rate.
- 5Set how many emails are in your abandoned cart sequence.
- 6Review the estimated recovered orders, recovery rate and recovered revenue.
Example Calculation
Abandoned carts per month
1000
Average order value
$75
Email open rate
45%
Click-through rate
12%
Recovery conversion rate
25%
Emails per sequence
3
Estimated recovered revenue
$6,750
With 1,000 abandoned carts per month, a $75 average order value, a 12% click-through rate, a 25% recovery conversion rate and a 3-email sequence, the estimate is 90 recovered orders and about $6,750 in monthly recovered revenue.
Frequently asked questions
What does this calculator estimate?
It estimates how many abandoned carts may be recovered and how much revenue an abandoned cart email sequence could generate each month.
Why does the calculator ask for click-through rate and conversion rate?
Clicks estimate how many shoppers return to the site from the emails, and conversion rate estimates how many of those visitors complete their purchase.
Does the open rate affect recovered revenue in this version?
Open rate is shown as part of campaign engagement context, but recovered orders and revenue are primarily driven here by clicks and conversion rate.
Should I use sequence-level or single-email rates?
Use rates that reflect the overall abandoned cart sequence if possible, especially when you send more than one reminder email.
Does this include discounts or coupon costs?
No. The estimate shows gross recovered revenue and does not subtract discounts, platform fees, product costs or returns.
Can this calculator predict exact campaign performance?
No. It is a planning tool that helps you model scenarios using your own assumptions and historical rates.
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Assumptions and warnings
Assumptions
- Results are estimates based on the rates you enter and do not guarantee actual campaign performance.
- The calculator assumes average order value is similar for recovered orders and your wider store orders.
- Open, click and conversion rates are treated as stable across the month.
- The calculation does not include email platform costs, discount costs, refunds or returns.
Warnings
- This calculator provides an estimate only and should not be the sole basis for business decisions.
- Actual results may vary due to deliverability, audience quality, offer strength, timing and seasonality.