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YouTube Ad Revenue Calculator

Estimate potential YouTube ad revenue from views, CPM, monetized playbacks and your creator revenue share.

Your Details

Overview

This YouTube Ad Revenue Calculator helps you estimate potential monthly ad income using your monthly views, monetized playback rate, CPM and creator revenue share. It is useful for comparing revenue scenarios and setting realistic expectations for channel performance.

How it works

The calculator first estimates how many of your total views are monetized. It then applies your CPM to those monetized views on a per-1,000 basis to estimate gross ad revenue. After that, it applies your creator revenue share and any adjustment percentage to estimate your final monthly ad revenue. RPM is then calculated by dividing your estimated revenue by total views in thousands.

How to use this calculator

  1. 1Enter your estimated monthly views.
  2. 2Add the percentage of views that are monetized.
  3. 3Enter your estimated advertiser CPM.
  4. 4Input your creator revenue share percentage.
  5. 5Use the adjustment field if you want to reflect unusually strong or weak monetization conditions.
  6. 6Review the estimated monthly revenue and RPM.

Example Calculation

Monthly views

100000

Monetized playback rate

55%

Advertiser CPM

$8

Creator revenue share

55%

Other revenue adjustments

0%

Estimated monthly ad revenue

$242.00

With 100,000 monthly views, a 55% monetized playback rate, an $8 CPM and a 55% creator share, the estimated monthly ad revenue is about $242.00 and the RPM is about $2.42.

Frequently asked questions

What does this YouTube Ad Revenue Calculator estimate?

It estimates monthly ad revenue based on your total views, monetized playback rate, CPM and creator revenue share.

What is CPM in YouTube ads?

CPM stands for cost per mille, or the amount advertisers pay per 1,000 monetized views or impressions.

What is RPM and why is it different from CPM?

RPM is your estimated revenue per 1,000 total views, while CPM is the advertiser rate per 1,000 monetized views. RPM is usually lower because not every view is monetized and revenue sharing applies.

Why are my actual YouTube earnings different from this estimate?

Actual earnings can change due to viewer location, niche, seasonality, ad demand, video length, ad suitability and changes in platform monetization rules.

Does this calculator include sponsorships or affiliate income?

No. It only estimates ad revenue and does not include other creator income sources.

What is a good monetized playback rate?

It varies widely by audience, content type and ad suitability. Many channels see a monetized playback rate well below 100% because not every view serves ads.

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Assumptions and warnings

Assumptions

  • Results are estimates based on the CPM, monetized playback rate and revenue share you enter.
  • The calculator assumes a consistent average CPM across your monetized views for the month.
  • It focuses on ad revenue only and does not include memberships, sponsorships, affiliate income or merchandise sales.
  • Actual platform policies, ad inventory, audience location and content category can affect earnings.

Warnings

  • This calculator provides an estimate only and is not financial advice.
  • Actual YouTube earnings can vary significantly by niche, audience, seasonality and platform policy changes.