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YouTube CPM Calculator

Estimate YouTube revenue, CPM, RPM and earnings per view using views, monetized playbacks and advertiser rate inputs.

Your Details

Overview

Use this YouTube CPM Calculator to estimate ad earnings from your total views, monetized playbacks, playback CPM and creator revenue share. It can help you compare CPM and RPM and get a clearer idea of how much your views may be worth.

How it works

The calculator first estimates gross ad revenue by multiplying monetized playbacks per 1,000 by the playback CPM. It then applies the creator revenue share to estimate your earnings. RPM is calculated from your estimated earnings divided by total views, then multiplied by 1,000. The monetized playback rate shows how much of your total traffic actually generated ad impressions.

How to use this calculator

  1. 1Enter your total views for the video or period you want to analyze.
  2. 2Add the number of monetized playbacks that actually showed ads.
  3. 3Enter the playback CPM you want to test.
  4. 4Set the creator revenue share percentage.
  5. 5Review the estimated revenue, RPM and monetized playback rate.

Example Calculation

Total views

100000

Monetized playbacks

40000

Playback CPM

$8

Creator revenue share

55%

Estimated revenue

$176.00

With 100,000 total views, 40,000 monetized playbacks, an $8 playback CPM and a 55% revenue share, the estimated revenue is about $176.00, the RPM is about $1.76 and the monetized playback rate is 40.0%.

Frequently asked questions

What does this YouTube CPM Calculator estimate?

It estimates ad revenue from monetized playbacks, along with RPM, monetized playback rate and earnings per view.

What is the difference between CPM and RPM?

CPM usually refers to revenue per 1,000 monetized playbacks or ad impressions, while RPM is your estimated revenue per 1,000 total views.

Why are monetized playbacks lower than total views?

Not every view shows an ad. Ad blockers, viewer location, inventory, watch behavior and eligibility can all reduce monetized playbacks.

Does this calculator include Shorts, memberships or sponsorship income?

No. This version focuses on ad revenue only and does not include other YouTube or off-platform income sources.

What is a good YouTube CPM?

There is no single good CPM because rates vary by niche, country, audience quality, season and advertiser demand.

Can I use this calculator for a whole channel?

Yes. You can enter totals for a day, month or any other period as long as the values all cover the same timeframe.

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Assumptions and warnings

Assumptions

  • This calculator estimates ad revenue only and does not include memberships, sponsorships, affiliate income or merchandise sales.
  • Playback CPM is assumed to be the advertiser rate per 1,000 monetized playbacks before the creator revenue share is applied.
  • Results depend on your own estimates for monetized playbacks and CPM.
  • Currency is shown in dollars for convenience unless you interpret the figures in another currency consistently.

Warnings

  • This calculator provides an estimate only and is not financial advice.
  • Actual YouTube earnings can vary widely based on audience location, content type, seasonality, ad demand and eligibility.