Etsy Customer Acquisition Cost Calculator
Estimate your Etsy customer acquisition cost using ad spend, marketing costs, orders and repeat customer rate.
Overview
This Etsy Customer Acquisition Cost Calculator helps sellers estimate how much they spend to win each new customer. Enter your Etsy ads spend, other marketing costs, total orders, repeat customer rate and average order value to see your estimated CAC and related revenue metrics.
How it works
The calculator adds together your Etsy ads spend and other marketing costs to find total marketing spend. It then estimates how many orders came from new customers by reducing total orders by the repeat customer rate. Customer acquisition cost is calculated by dividing total marketing spend by estimated new customer orders. It also compares marketing spend with estimated revenue to show how efficient your acquisition efforts may be.
How to use this calculator
- 1Enter your Etsy ads spend for the period you want to review.
- 2Add any other marketing costs for the same period.
- 3Enter the total number of orders received.
- 4Estimate the percentage of orders that came from repeat customers.
- 5Add your average order value and review the calculated customer acquisition cost.
Example Calculation
Etsy ads spend
$300
Other marketing cost
$200
Total orders
120
Repeat customer rate
25%
Average order value
$35
Customer acquisition cost
$5.56
With $500 in total marketing spend, 120 orders and a 25% repeat customer rate, the estimated number of new customer orders is 90 and the customer acquisition cost is about $5.56 per new customer.
Frequently asked questions
What does this calculator estimate?
It estimates your average cost to acquire one new Etsy customer based on marketing spend and an estimate of how many orders came from first-time buyers.
How do I estimate repeat customer rate?
Use your shop data, Etsy stats or order history to estimate what share of orders came from returning buyers during the same period.
Does customer acquisition cost include Etsy fees?
No. This calculator focuses on marketing spend only unless you choose to include other costs in your marketing inputs.
Should I use orders or customers?
This calculator uses orders as a practical proxy for customers. If buyers often place multiple first-time orders, your true CAC may differ slightly.
Why is my CAC high?
A high CAC can happen when marketing spend rises, conversion falls or repeat customers make up a larger share of total orders.
Can I use this for a weekly or monthly period?
Yes. Just make sure every input uses the same time period so the result stays consistent.
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Assumptions and warnings
Assumptions
- Results are estimates based on the period and figures you enter.
- Repeat customer rate is used to estimate how many orders came from new customers.
- Average order value is assumed to be consistent across new and repeat orders.
- The calculator does not account for refunds, cancellations, Etsy fees or product costs unless you reflect them in your inputs.
Warnings
- This calculator provides an estimate only and is not financial or business advice.
- Use the same time period for all inputs to avoid misleading results.