Etsy Markup Calculator
Estimate your Etsy selling price, markup, profit and margin based on product cost, Etsy fees and your desired markup.
Overview
Use this Etsy Markup Calculator to estimate a selling price that covers your product cost, any seller-paid shipping, Etsy-related fees and your desired markup. It is useful for comparing pricing options before listing an item or updating your shop prices.
How it works
The calculator starts with your base cost, which is your product cost plus any seller-paid shipping. It then applies your target markup to estimate the price you would want before fees. Because Etsy and payment processors often charge a percentage of the sale plus a fixed fee, the calculator adjusts the final selling price upward so those fees are covered too. It then shows the estimated fees, profit, profit margin and achieved markup after fees.
How to use this calculator
- 1Enter your product cost.
- 2Add any shipping cost you plan to absorb in the item price.
- 3Enter your desired markup percentage.
- 4Fill in the percentage fees and fixed fee charged per sale.
- 5Review the recommended selling price, estimated fees and profit.
Example Calculation
Product Cost
$20
Shipping Cost Paid by Seller
$5
Desired Markup
100%
Etsy Transaction Fee
7%
Payment Processing Fee
3%
Fixed Fee Per Sale
$0
Recommended Selling Price
$55.52
If your product cost is $20, seller-paid shipping is $5, desired markup is 100%, and fees total 9.5% plus $0.25, the recommended selling price is about $55.52. Estimated profit is about $25.00 and estimated fees are about $5.52.
Frequently asked questions
What does this Etsy Markup Calculator estimate?
It estimates a selling price based on your product cost, seller-paid shipping, fee rates and desired markup, then shows expected profit and margin.
What is the difference between markup and margin?
Markup compares profit to your cost, while margin compares profit to your selling price. They are related but not the same.
Should I include shipping in my cost?
Include shipping if you plan to absorb it in your item price. If the buyer pays shipping separately and it fully covers your cost, you may leave seller-paid shipping at zero.
Does this calculator include Etsy listing fees or advertising fees?
Not automatically. If you want to account for extra costs such as listing fees, ads or packaging, add them into your product cost or fixed fee input.
Why is the recommended price higher than simple markup on cost?
Because percentage-based fees are charged on the sale price, you usually need a higher final price to keep the same profit after fees are deducted.
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Assumptions and warnings
Assumptions
- Results are estimates based on the costs and fee rates you enter.
- Markup is calculated from your base cost, including any seller-paid shipping entered.
- This calculator does not include taxes, ads, discounts, refunds or offsite advertising fees unless you build them into your inputs.
- Your actual Etsy charges may vary by country, payment method and current platform fee rules.
Warnings
- This calculator provides an estimate only and is not financial or pricing advice.
- Check current Etsy fee schedules before setting final prices.