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Sales Funnel Nurture Sequence Calculator

Estimate how many leads, clicks, customers and revenue a nurture sequence could generate from your audience and conversion assumptions.

Your Details

Overview

This calculator estimates the potential performance of an email nurture sequence using your lead volume, number of emails, average open rate, click rate and landing page conversion rate. It can help you forecast likely customers and revenue before launching or revising a campaign.

How it works

The calculator multiplies your starting leads by the number of emails to estimate total sends. It then applies the average open rate to estimate opens, applies the click rate per open to estimate clicks, and applies the landing page conversion rate to estimate customers. Estimated revenue is calculated by multiplying customers by average revenue per customer. This provides a directional forecast rather than a guaranteed outcome.

How to use this calculator

  1. 1Enter the number of leads entering your nurture sequence.
  2. 2Add how many emails you plan to send.
  3. 3Enter your expected average open rate per email.
  4. 4Enter the average click rate from opens.
  5. 5Add the landing page or offer conversion rate.
  6. 6Review the estimated clicks, customers and revenue.

Example Calculation

Starting leads

5000

Number of emails

6

Average open rate per email

35%

Average click rate per open

12%

Landing page conversion rate

8%

Average revenue per customer

$250

Estimated customers

101

With 5,000 leads, 6 emails, a 35% open rate, 12% click rate per open and an 8% landing page conversion rate, the sequence could generate about 101 customers and roughly 25,200 in revenue.

Frequently asked questions

What does this calculator estimate?

It estimates total clicks, final customers and revenue from an email nurture sequence based on your lead volume and conversion assumptions.

Does the calculator use click rate per email or per open?

This version uses click rate per open, so clicks are estimated from the people who open your emails rather than from total sends.

Can I use this for non-email nurture campaigns?

Yes, as a rough planning tool, as long as your inputs reflect a similar journey from audience to click to conversion.

Does this include unsubscribe or bounce rates?

No. The calculator keeps the model simple and does not adjust for bounces, unsubscribes or deliverability issues.

Why might real results differ from the estimate?

Actual results can vary due to audience quality, subject lines, timing, offer strength, deliverability, landing page quality and repeat engagement.

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Assumptions and warnings

Assumptions

  • Each email in the sequence is sent to the same starting lead volume.
  • Open rate, click rate and conversion rate are treated as averages across the full sequence.
  • Revenue per customer is assumed to be consistent.
  • Results are estimates and do not include unsubscribe rates, bounces, deliverability issues or overlap between email interactions.